What we hold,
and for how long.

Kept is the trading name of Bellwoods Lane Ventures Ltd, registered in England & Wales (Company No. 16454416, registered office 20 Wenlock Road, London N1 7GU). We decide why and how your personal data is used, which makes us the data controller under UK GDPR, and we are registered with the Information Commissioner’s Office as a data controller.

Questions, requests, or complaints about your data: anthony@wearekept.co.uk. We aim to answer within one month, which is the statutory limit.

When you request an indicative offer — through a form on this site, by email, or by WhatsApp — we ask for and store:

• The property. Address, postcode, type, bedrooms, your rating of its condition, your situation (probate, chain break and so on), your timescale, and an asking price if you give one.
• You. Name, email address, and phone number if you provide it. Your relationship to the property (seller, agent, solicitor), and if you are an agent, your firm name.
• Anything you type in a free-text field, including messages sent from a deal timeline page or over WhatsApp.

Before you submit anything, the address-lookup box passes what you type to Ordnance Survey to find matching addresses. We do not record those searches.

We also enrich the property (not you) from public and licensed sources: HM Land Registry sold prices, the EPC register, and property market data. That is about the building, not about your household.

We do not buy marketing lists, place third-party advertising trackers, or collect anything about you before you contact us.

• To produce and honour an offer — steps taken at your request before entering a contract, and performance of that contract if you proceed.
• To meet our legal obligations — anti-money-laundering checks under the Money Laundering Regulations 2017, supervised by HMRC, and record-keeping.
• Our legitimate interests — running and securing the service, preventing abuse of our forms, and keeping records of what we offered and why. We do not think any of this overrides your rights; if you disagree, you can object (see below).

We do not use your data for automated decisions that produce legal effects about you. Software prepares the research; a person decides and signs every offer.

We do not sell your data, and we do not use it for advertising.

We use third parties to run the service. They act on our instructions under contracts that limit them to processing on our behalf, and may not use your data for their own purposes:

• Vercel — website and application hosting.
• Neon — the database your record is stored in.
• Resend — sending the emails we send you.
• Clerk — sign-in for our internal team.
• WhatsApp (Meta) — only if you choose to contact us that way.
• Anthropic — we pass submission details to an AI model to summarise them for our team. Anthropic does not use this data to train models.
• Ordnance Survey and property-data providers — address lookup and valuation inputs.

If your sale proceeds, we share what is necessary with solicitors, surveyors, and any agent already involved, and with authorities where the law requires it. Where a deal has a live timeline link, anyone holding that link can see the property address and the updates on it, with no login. Share it only with people you want to have it, and tell us if it needs revoking.

Some providers process data outside the UK. Where they do, transfers rely on UK adequacy regulations or the International Data Transfer Agreement.

We never sell your data, and we never pass it to marketing companies.

• Offer requests that do not proceed — kept while the offer is live, then retained for seven years to meet anti-money-laundering and tax record-keeping duties.
• Completed purchases — seven years from completion, for the same reasons.
• Agent portal accounts — until you ask us to close the account.

The seven-year floor is a legal obligation, so we cannot delete AML-relevant records on request before it expires. Beyond it nothing is kept indefinitely, and none of it feeds a marketing drip.

We set a single cookie, and only for agents who sign in to the partner portal: it keeps you signed in. It is strictly necessary for that feature, so it does not require consent, and it is not used to profile you.

We do not run advertising or cross-site tracking cookies on this site. If that changes we will ask for your consent first, with a banner, and update this page.

Under UK GDPR you can ask us to:

• give you a copy of the personal data we hold about you;
• correct it if it is wrong;
• delete it, where we are not required to keep it (see retention);
• restrict or object to how we use it;
• provide it in a portable format.

Email anthony@wearekept.co.uk and we respond within one month. Exercising these rights is free and we will not treat you differently for doing so.

If you are unhappy with how we have handled your data you can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint, or call 0303 123 1113. It is free and you do not need a lawyer. We would rather you came to us first so we can put it right.

Data is encrypted in transit and at rest by our hosting and database providers. Access to the internal dashboard is restricted to our team and protected by individual sign-in. Partner portal links are single-purpose and time-limited.

No system is perfect. If we ever suffer a breach that is likely to risk your rights, we will tell the ICO within 72 hours and tell you without undue delay.